Abstract The paper provides evidence for the long-term affiliation between ecological and cultural changes in Germany, based on the assumptions derived from social change and human development theory by Greenfield (2009). Greenfield (2009, 2013) assumes that the increase in urbanization is associated with significant cultural changes of psychology. Whereas urbanization is linked to greater individualistic and materialistic awareness, rural environments are strongly associated with allegiance, prevalence of religion, and intense feelings of belonging and benevolence. Due to a similar rate of urbanization in Germany compared to the US, this study aims to replicate the results of Greenfield (2013) for Germany and to improve on the method. Results indicate that prognoses about the implications of an urbanizing population for the psychology of culture hold true. Individualistic values increased, whereas collectivistic values decreased. Further, a predictable reversal for the time during and after World War II is observed, reflecting Nazi propaganda and influence.